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Madrid Protocol & direct national filing

International trademark registration for Middle East brands.

Right Trademark is a Gulf-based trademark specialist with clients across all six GCC countries. We register your brand in other countries through the Madrid Protocol (WIPO) or through direct national filing after evaluating what will work best for you.

9+ years filing in all six GCC countries 130+ countries, by one route or the other One invoice

4.9 on Google Verified reviews from Right Trademark clients

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A written route recommendation inside one working day.

We reply by WhatsApp or email, in English or Arabic.

Trusted by over 8000+ brands globally

From the Gulf to the world

Filed in the Gulf for nine years. Filed worldwide today.

A registration protects a brand only in the country or region that granted it. Choose your destination and we recommend the route.

Filed in all six GCC countries

UAESaudi ArabiaQatar BahrainKuwaitOman

Taken to the world

USPTOEUIPO ARIPO130+ countries
USPTO

United States

Filed directly with the USPTO or through Madrid. US practice is use-based: a declaration of use is required after registration, and foreign applicants need a US-licensed attorney. We arrange both.

EUIPO

European Union

One EU trademark covers all member states. Filed directly with the EUIPO, or through Madrid with the EU designated as a single territory.

ARIPO

Africa, regional office

A regional office for English-speaking African countries. One application can designate selected member states, depending on each state's participation.

130+

Countries, Madrid or direct

China, India, Japan, Türkiye, Australia and more. We recommend the route for each country on your list.

Build your country list →

Before you file, check the name. Each official database searches only its own register, so a name can appear clear in one and be blocked in another. We search every country on your list and send a written read of your odds within 3–5 days.

Costs, per country

Pick your countries. See the cost.

Our professional fee per country, in US dollars, inclusive of the official fee for one class. Additional classes are quoted separately. Send the list you have built and it comes back as an itemised quote, held for 30 days.

CountryOur fee · USD

What actually happens

Engagement to certificate.

No black box, and no stage that quietly belongs to you without being named. Here is every step, who controls it, and roughly how long it takes.

1
3–5 days We handle this

A clearance search in every country on your list

Before a single official fee is spent we check the WIPO Global Brand Database and then each target country's own national register, because a mark filed nationally never shows up in the WIPO data. You get a written read on your odds, country by country. This stage is where money is saved: a refusal costs you the fee and the wait, while finding the conflict first costs you a few days.

2
If needed We handle this

Securing the base mark in your home country

A Madrid application has to be built on a home-country application or registration in the same name for the same mark. If you do not have one yet we file it first, and the international application can follow within days. Direct national filings skip this entirely.

3
1–2 weeks We handle this

Filing through your home trademark office

The office certifies that your international application matches the base mark, then transmits it to WIPO. Any direct national filings on your list are lodged with local counsel at the same time, in parallel, so no part of the plan is waiting on another part.

4
2–4 months WIPO, Geneva

Formal examination and your IR number

WIPO checks the form and the classification, records the international registration, issues the IR number, publishes it in the Gazette and notifies every office you designated. Irregularities are raised at this stage and we answer them — they are usually classification wording, not a problem with the mark.

5
12–18 months Each national office

Examination in each designated country

Every office now examines your mark under its own law, and every office has a hard deadline — 12 or 18 months depending on the country — to refuse it. Silence at the end of that window means you are protected. If a provisional refusal does arrive, it affects only that one country, and we instruct local counsel and respond to it within the deadline.

6
10-year term We handle this

Granted, and put in the diary

You receive the international registration certificate and the statement of grant from each country as it lands. Every renewal date goes into our diary and you hear about it well before it matters, rather than afterwards. Protection should never lapse because an email went unread.

Why the timing matters

Three situations we see most often.

By the time the call comes, the cheap fix has usually expired. All three are avoided by checking the register before you launch, not after.

01

Somebody files your name before you do

Most of the world runs on first-to-file, not first-to-use. In those countries it does not help that you have traded under the name for a decade — whoever reached the register first owns it there. Buying it back stops being a legal question and becomes a commercial negotiation, at their price.

The country you are about to launch in is the country where your name is worth registering to someone else.

02

Your own distributor registers it

It is common, and it rarely starts out as malice: a local partner registers the mark in their own name, often to smooth something with customs. When the relationship ends, they own your brand in their market — and it is your shipment that becomes the infringing goods.

Register before you appoint. It costs a fraction of unwinding it afterwards.

03

You cannot get the copy taken down

Marketplace brand-protection programmes and customs recordal both run off a registration held in that territory. A GCC certificate will not pull a counterfeit listing off a US or EU storefront, and it will not stop a container at a European port.

Enforcement is territorial. So the registration has to be too.

What the fee covers

One engagement, itemised.

Local counsel, official fees and translations are arranged by us and billed at cost inside your quote. There is one invoice and one person to call, whatever the country list looks like.

Straight answers

Questions worth asking.

If yours is not here, ask it directly — you will get an answer from someone who files these, not from a form.

Is there a worldwide trademark?

No. Trademark rights are granted country by country, or for a region such as the EU. The Madrid System lets one application designate many countries, but each country still examines the mark under its own law.

Can my business file internationally from its home country?

In the Madrid member states of the GCC — the UAE, Saudi Arabia from 8 October 2026, Qatar, Bahrain and Oman — an international application is filed through your home country's trademark office, on a base application or registration there. If you do not hold one, we file it first.

Is Kuwait a Madrid member?

No. Contact us and we will recommend the filing plan for your list.

Does a GCC registration protect my brand in the US or the EU?

No. A registration protects a brand only in the country or region that granted it. The US and the EU each need their own protection, filed directly with the USPTO or the EUIPO, or through Madrid.

Do the USPTO, EUIPO and WIPO databases cover every country?

Each searches its own register, or the data it receives. A mark filed nationally may not appear in the WIPO database, so we search the national register of every country on your list.

What does international registration cost?

Our professional fee per country is shown in US dollars in the calculator above, inclusive of the official fee for one class. Additional classes are quoted separately, and the itemised quote is held for 30 days.

What happens if one country refuses the application?

A provisional refusal affects only that country. We instruct local counsel and respond within the deadline, with the cost agreed first.

What is "central attack", and does it affect me?

For its first five years, an international registration depends on the base mark it was built on. If that base mark is refused, withdrawn or cancelled inside that window, the international registration falls with it.

The damage is limited rather than total: you then have three months to convert each designation into a national application and keep the original filing date, at national cost. Direct filings have no such link at all.

Can I add countries after the registration is granted?

Yes — it is called a subsequent designation. You extend the international registration you already hold rather than starting again, and the new country joins the same file and the same renewal date. Its protection runs from the date of the designation, not from the original filing date.

Do I need a registration to sell on Amazon or other marketplaces?

To enrol in a marketplace brand-protection programme you generally need a registered trademark in the country whose storefront you are selling on. A GCC registration will not get you into Amazon Brand Registry for the US store, and it will not support a takedown there. Enforcement follows the register, so the registration has to exist in that territory.

Tell us where your brand is going.

Send the countries you have in mind. You receive a written route recommendation inside one working day, and an itemised quote held for 30 days. Business in Kuwait? Contact us and we will recommend a plan for how to file internationally.

+971 56 251 7290